Wednesday, 20 March 2013

8 Effective Ways To Use Google Analytics

8 Effective Ways To Use Google Analytics

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. By installing it on your website you can keep track of what is happening. It is considered to be a very effective tool for business websites in order to measure the conversion and sales. However many business owners do not make the right use of the data that the Google Analytics provide, due to the lack of skills and knowledge on how to make use of it effectively.

In order to make use of this service effectively for your business websites, here are a few important and principal tips that you can follow for making the right use of the data.

1) Set Your Goals

For an effective use of the analytics, it is important to have a certain unique goal for your website. You need to make your head clear about what course of action would you want from the customers who visit your website. This can include many things like making a purchase, signing up, filling a form, downloading a file etc. 

For example with a customer who makes a purchase from your website, you would know that who and how they visited your website and there would be a certain record saved which can be very useful to the analytics. Without such goals, analytics will become useless for you.

2) Creating A Dashboard

Creating a dashboard will help you manage your analytics inside a feasible size. The dashboard can contain the information that is important to your business website.

You can allow your dashboard to maintain information about the incoming visitors or the keywords that are used to search your website. It will help maintain important information about which content on your website is popular among the readers.

3) Track of Branded & Non-Branded Traffic

Apart from the already regular customers/visitors that you have, you should also be in constant hunt for new customers or visitors who might be interested to make a purchase from your business website. For this you will need to search for keywords that best suit the search for your website and make it easily visible on your website. 

Set up your analytics to show you the amount of traffic received, as well as which branded and non-branded terms visitors use to find your site.

4) Create Social Channels

Setting up analytics for your social media profiles such as twitter and Facebook can be really helpful. They will monitor your social media activities and give you important results like how much traffic is generated through your social media channel as well as the number of conversions resulting from your social activities. 

5) Video Event Tracking

In case you are marketing your business with online videos and visual promos, it is important to keep track of the number of people who have watched your videos. 

This will be effectively and accurately calculated by the Google Analytics, which provides you with results of how many times are users interacting with your website content and videos. To insert the tracking code on your website, you might need the help of a professional web developer.

6) Site Search

You will need to enable your site search tracking which will help you notify about what search are people making to lead themselves to your business website. This will also notify you about what kind of information are people looking for. In addition, analytics will show you how long they remained on your site, the number of pages browsed and whether they met any of your set goals.

7) Marketing Strategy Tracking

Different business websites run different campaign for marketing their online business. These marketing strategies can include social media activities, email marketing and link submission. You can set up your analytics to show which activities are producing the best results for your business.

For the same kind of marketing information that you share on two different social media, like the Twitter an Facebook, analytics will show you result about which generated a better response. 

8) Cross Domain Tracking

As some business are running across different domains, analytics can help you monitor results across these different domains. By different domains it primarily means a website, blog and a possible e-commerce sites of the same business hosted on different domains. You will need to acquire assistance of a professional web developer in this case though.You can set up your analytics to show which activities are producing the best results for your business.

With all the above mentioned tips applied, you can make use of the Google Analytics quite effectively for  fruitful results. 

Author: SAAD ISKANDER   Article Source:

1 comment:

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