Saturday, 17 November 2012

Conducting Expert Interviews to Create Great Content


If you don't know how to create content online, then you probably aren't going to be very successful at your internet marketing efforts. In many ways, your ability to come up with a steady stream of fresh, valuable content is what's going to determine whether you are able to make any kind of money over the internet. This can be intimidating at first (especially for people who aren't accustomed to writing, producing videos, etc.) but it's actually not that hard at all. You just need to learn a few systems and you'll be churning out valuable and useful information in no time. One of the best ways to produce great content is to learn how to conduct interviews with experts.
Now, first and foremost, you need to understand that "expert" can be a misleading term. I'm not saying that you should lie and say someone is an expert in your field if they know nothing about it. After all, if you are in the niche of sales letters and you conduct an interview with someone who has never written a sales letter before in your life, it's going to be pretty obvious to your readers that neither of you know what you're talking about.
When I say that "expert" is a misleading term, all I mean is that someone doesn't need to write a guest column for the New York Times 3 times a month to be an expert. In order to have expertise in something, a person just needs to know more about their field of interest than most other people.
So when you go looking for your experts to interview, you just need to find people who are going to be at least a little bit more knowledgeable than your readers about whatever you are talking about. They don't even need to know more than your readers about the entire field; they just need to know more than your readers about a small part of it. If you find someone who is really knowledgeable about writing killer headlines that get great click through rates, then it doesn't matter if they know a lot about creating effective resource boxes. Just focus the interview on the sub-topic that they know their stuff about and you will produce an extremely valuable interview.
To find experts, all you need to do is search for your niche on Google. You'll find people who create content about your niche, and you'll find people who run websites about your niche, and you'll find people who run brick-and-mortar business around your niche. All of these people are valuable- just find out what they seem to have the most interesting and unique information on, and focus your interview on that.
You can record audio versions of your interviews, but there's no reason to. It's a hassle, it is overly complicated, it reduces the chances that people will actually consent to the interview, and audio content doesn't travel as easily online as print content. Instead, you should just conduct an e-mail interview.
Figure out at least 5 questions that you want to ask the person, and then send them an e-mail asking if they would respond with a few paragraphs on each question. Tell them they can promote their business or themselves however they want at the end of the interview to ensure that they get something from it all as well. It's a good idea to send out a bunch of e-mails like this to a bunch of different people at once. There will be some people that you won't hear back from, so it's a good idea to cover your bases and make sure you get at least a few interviews out of your efforts. This is especially important if you are releasing a new interview a week, so that you can stay ahead of the game and to ensure that you won't be scrambling for content at the last minute.

Article Source: http://EzineArticles.com/5038924

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